Build for the next person
Code reviewers, on-call engineers, future-me. Readable beats clever. Tests are documentation that runs.
Open to Salesforce freelancing & AI training projects
Hi, I'm Shashi.
Software Engineer shipping enterprise Salesforce Applications on the Lightning Platform.
Salesforce Developer focused on enterprise Lightning delivery across Apex, LWC, Flows, integrations, and automation. I pair platform expertise with strong web fundamentals and customer-led product thinking to design scalable, user-focused solutions, clarify technical trade-offs for stakeholders, and improve adoption, efficiency, and business outcomes.
- Certifications
- 5× Salesforce · 15 Superbadges
- Trailhead Rank
- Triple Star Ranger
- Badges
- 310 badges · 156K+ points
A pragmatic engineer who treats Salesforce as a real software platform.
I'm a 5× Salesforce-certified platform expert based in Greater Manchester, grounded in web development fundamentals (HTML, CSS, JavaScript) that translate directly into Lightning Web Components. At Vitality I built the Interactive Caller Guide end-to-end along with other developers — a Lightning app that replaced a manual spreadsheet process and saves 2+ hours per sale. I hold 310 Trailhead badges including 15 superbadges, I'm a Triple Star Ranger and Agentblazer Champion, and I stay at the platform's cutting edge through continuous learning and community engagement.
Boring tech, sharp judgement
I lean on KISS · YAGNI · DRY · SOLID, then break the rules deliberately when there's a real reason.
UX is part of engineering
A LWC that's accessible, fast, and obvious to use is a feature, not a polish step.
What I reach for. Daily.
A working snapshot of the tools I'm productive in today, grouped by where they fit in the stack.
Salesforce Platform
10- Lightning Web Components (LWC)
- Apex (Classes · Triggers · Async)
- SOQL · SOSL
- Custom Metadata Types
- Flows · Process Builder
- Sales Cloud · Service Cloud
- Experience Cloud
- Account Engagement (Pardot)
- Salesforce CLI / SFDX
- Lightning Design System
Frontend
9- JavaScript (ES2022+)
- TypeScript
- HTML5 · CSS3
- Tailwind CSS
- React
- Next.js
- Web Components
- WordPress / Gutenberg
- PHP
Tooling & Practices
8- Git · GitHub · Bitbucket
- SonarQube
- Jira · Confluence
- Agile / Scrum
- CI/CD Pipeline
- Salesforce ↔ WordPress integrations
- Data Loader
- Postman
AI & Beyond
5- Salesforce Einstein / GPT
- Agentforce
- Prompt engineering
- Claude Code & agent tooling
- Technical writing (dev.to)
5x certified, three-time award winner.
The receipts: Salesforce certifications, professional awards, and academic background. Verify on Trailhead.
Certifications
- Salesforce Certified Platform Administrator — SalesforceSep 2022
- Salesforce Certified Platform App Builder — SalesforceFeb 2023
- Salesforce Certified Platform Developer I — SalesforceMar 2023
- Salesforce Certified Platform Foundations — SalesforceApr 2023
- Salesforce Certified AI Associate — SalesforceDec 2024(Retired)
- Triple Star Ranger — Trailhead
- Agentblazer Champion 2026 — Salesforce
- Microsoft Certified: HTML, CSS, JavaScript — Microsoft
Honors & Awards
- Bright Award
- GRIT Award
- West London Regional Golden Award Finalist — Best Customer Service
Recognised consistently for customer experience and team impact across a decade in customer-facing roles.
Education
Bachelor of Technology (BTech), Computer Science
Jawaharlal Nehru Technological University
Post Graduate Diploma (NVQ Level 7), Management Studies
Williams College, London
CRM
Trailhead by Salesforce
Saasiforce — a Salesforce competence audit platform
Solo founder · full-stack build · 2025–present · saasiforce.com
The problem
Salesforce Admins moving into Developer roles, and self-taught junior developers, often struggle to prove practical competence beyond badges or memorised answers. Recruiters and hiring managers need a clearer signal of who can reason through Apex, data modelling, automation, testing, security, and real Salesforce implementation trade-offs.
What I built
I built Saasiforce, a full-stack Salesforce competence audit and study platform. Users work through interview-style audits across 10 Salesforce skill areas, including Apex fundamentals, triggers and bulkification, testing and debugging, SOQL/SOSL, data modelling, LWC, and the Admin-to-Developer bridge.
The audit engine evaluates written answers using keyword coverage, concept overlap, and depth heuristics, then labels responses as Verified, Needs defense, or Shallow. It also generates Socratic follow-up questions to expose memorised answers and encourage deeper reasoning. Each completed audit produces a shareable competence report with per-skill breakdowns and a reasoning trail.
Around the audit loop, I built a full learning experience: an interactive Apex study curriculum with 8 modules and 32 lessons, progress tracking, module achievements, lesson reset flows, and a protected in-lesson PDF viewer for the official Salesforce Apex Developer Guide. The platform also includes badges, leaderboard, audit history, account and billing flows, newsletter signup with unsubscribe, and an admin dashboard for managing question content.
Stack — built end-to-end
- Frontend
- Next.js 15 (App Router)React 19TypeScriptServer ComponentsRoute groups: (public) / (app) / (admin)
- Backend & data
- Drizzle ORMPostgresNetlify DB / Neon serverlessUsers · sessions · audit answers · modules · badges · subscriptions
- Auth
- NextAuth.js v5Magic-link emailGoogle OAuthLinkedIn OAuthJWT sessionsDrizzle adapter
- Payments
- Stripe CheckoutWebhook subscription syncBilling PortalPlan / role gating
- Scoring engine
- Custom answer evaluatorKeyword coverageConcept overlapDepth heuristicsVerified / Needs-defense / Shallow rubric
- Infra
- Netlify@netlify/plugin-nextjsContinuous deploy from mainDrizzle Kit schema push / migrations
- Learning product
- Interactive study guidesProtected PDF viewerModule achievementsProgress tracking
- Email & lifecycle
- React EmailNewsletter + unsubscribe flowMagic-link emailWelcome / audit-complete emails
- UX & protection
- Content protectionResponsive lesson UIVisited-link styling
Selected work and public code.
A focused view of representative work. Some Salesforce and product builds are private, so this section prioritises original public repos and curated project summaries over forks.
Career timeline, focused on impact.
Selected roles in reverse-chronological order. The bullets are the things I'd actually want to talk about in an interview.
Software Engineer · Vitality
Greater Manchester, UK
Dec 2024 — Present
Promoted to lead delivery of the Interactive Caller Guide (ICG) — a Salesforce platform replacing a manual, spreadsheet-driven sales process used by financial advisors.
- Built ICG end-to-end with Lightning Web Components, Apex, SOQL and Custom Metadata Types — saving 2+ hours per sale.
- Designed and built a dynamic fact-find engine spanning 10 sections, with hundreds of conditional fields and on-screen call scripts that adapt to each customer's profile in real time.
- Built complex Family Protection logic for child cover, including dynamic cover amount calculations.
- Currently enhancing the live production application with additional features for sales advisors using it day to day.
- LWC
- Apex
- Custom Metadata Types
- Lightning Design System
Salesforce Developer · Vitality
Greater Manchester, UK
Oct 2023 — Dec 2024
Joined Vitality to support marketing automation and broaden platform automation across Sales and Service Clouds.
- Owned Account Engagement (Pardot) work powering campaign delivery and lead scoring.
- Built and enhanced Salesforce Flows that streamlined recurring business processes.
- Partnered with marketing operations to convert manual ops into automated, audited workflows.
- Account Engagement (Pardot)
- Salesforce Flow
- Sales Cloud
Salesforce Developer · Jeshurun Services Limited
Greater Manchester, UK
Mar 2023 — Jun 2023
Delivered front-end and platform changes across Sales Cloud and Service Cloud, working closely with BAs and solution engineers.
- Shipped tailored solutions for diverse business units using Apex, LWC, Aura, Visualforce, Triggers and Data Loader.
- Held the bar on SDLC: rigorous testing of new and existing implementations before promotion.
- Surfaced data-driven recommendations after each release based on usage and impact.
- Apex
- LWC
- Aura
- Visualforce
- Service Cloud
- Sales Cloud
Salesforce Admin / Developer · Marketing Cloud Team Lead · saasguru · Clicked
Nov 2022 — Feb 2023
Two intensive consulting sprints covering the full delivery lifecycle — from requirements gathering to stakeholder demos.
- Led a 13-person Capstone team through an Agile digital-transformation business case.
- Practised requirements analysis, solution design, and project execution with mock customers.
- Built personas, customer journeys and campaign concepts for Marketing Cloud delivery.
- Salesforce Admin
- Apex
- Marketing Cloud
- Agile
- Jira
WordPress Developer · takepayments Limited
Greater Manchester, UK
Apr 2021 — Oct 2022
Bridged the marketing site and the Salesforce CRM — first hands-on production exposure to the Salesforce REST API.
- Built a WordPress plugin syncing data with Salesforce CRM via the REST API.
- Created custom Gutenberg blocks and web-to-lead forms that auto-created Salesforce records.
- Delivered responsive, well-tested HTML/CSS/JS/PHP across multiple campaign sites.
- Awards: Bright & GRIT Awards
- WordPress
- PHP
- JavaScript
- Salesforce REST API
Administrator & Betting Office Agent · Ladbrokes Coral Group
London → Manchester, UK
Apr 2009 — Sep 2019
A decade in customer-facing operations — the lens that still shapes how I design software today.
- Trained new staff and supervised recruitment; consistently exceeded profit goals.
- Resolved customer issues quickly while keeping a safe, compliant shop environment.
- Awards: West London Regional Golden Award finalist for Best Customer Service.
Let's build something together.
The fastest way to reach me is email. I reply to most messages within a working day.
Working on something interesting?
I'm currently open to Salesforce freelancing projects, AI training tasks, and collaborations on developer tooling. Drop a note with a few details and I'll come back to you quickly.